Starting from March 11, 2010, photos of the members were released online showcasing a dark concept, dubbed "Black SoShi".A teaser video was released on March 16, with the new single Run Devil Run being released as a digital single on March 17.
Popular American artist Ke$ha (you know, the one that brushes her teeth with jack) recorded a Run Devil Run guide track (thereby unofficial) version, which was leaked onto Youtube in 2008. However, SNSD’s track is the official version of this production.
SM Entertainment later stated that Yoona was the girl on the cover.
[TRACKLIST]
01. Run Devil Run
Lyrics by 홍지유 Composed, Arranged by Busbee/Alex James/Kalle Engstrom
02. Oh!
Lyrics by 김영후,김정배 Composed, Arranged by kenzie
03. Echo
Lyrics by 태훈 Composed by Troelsen, Thomas/Sigvardt, Mikkel Remee/ Lucas Secon
Arranged by 황성제(BJJ MUSIC),이주형
04. Star Star Star (☆★☆)-Acoustic R&B ver.
Lyrics by E-TRIBE Composed by E-TRIBE Arranged by E-TRIBE, 고명재
05. Show! Show! Show!
Lyrics by 김부민 Composed, Arranged by hitchhiker
06. Fun (Sweet Talking Baby)
Lyrics by 송재원 Composed, Arranged by Double J Show
07. Forever
Lyrics, Composed, Arranged by 김진환
08. Be Happy
Lyrics, Composed by E-TRIBE Arranged by E-TRIBE,J-STA,공현식
09. Boys & Girls -Feat. Key(SHINee)
Lyrics by 황찬희,조은희 Composed by 황찬희 Arranged by 박준호
10. Talk To Me
Lyrics by 김희원 Composed by Machan Taylor Arranged by 조용훈
11. Star Star Star (☆★☆)
Lyrics, Composed by E-TRIBE Arranged by E-TRIBE,고명재
12. Stick Wit U
Lyrics, Composed, Arranged by 이재명
13. Day by Day
Lyrics, Composed by 유영석 Arranged by MIHO
14. Gee
Lyrics, Composed, Arranged by E-TRIBE
15. Tell Me Your Wish (Genie)
Lyrics by 유영진 Composed by Harambasic, Nermin/Jenssen, Robin/Svendsen, Ronny/Wik, Anne Judith/Schjoldan, Fridolin Nordso(Additional melody by 유영진), Arranged by 유한진
Charting
The song reached #1 on various online charts after its release. Its first #1 on network television was on KBS's Music Bank, where it won over Kara's "Lupin" and 2AM's "Jalmothaesseo" (I Did Wrong). Moreover, "Run Devil Run" was ranked #1 at South Korean Gaon Music Chart for two weeks.Music video
The music video was filmed secretly in January 2010, together with their song “Oh!”. A teaser video was released on March 16, 2010. The music video for "Run Devil Run" was released on March 18. They also released a story version on March 31, 2010.Original version
The original video contains two settings: a white room and a black room. Throughout the video, there are scenes of the girls dancing in these rooms, and there are individual close-ups of their own unique Black SoShi looks. At the end of the video, the girls are shown in the black room, after which the video ends similar to a TV shutting off.Story version
The video continues the story of "Oh!" in which they meet the Black SoShi, their malevolent and darker selves, at the end of the video. The story video starts with rewinding the “Oh!” video to the part in which Sooyoung accidentally mishandles an American football helmet, which knocks over a cup causing it to spill a liquid on the computer. This crashes the computer, after which the "Black SoShi" escape from it. After they escaped, they began messing up and disarranging the room. Three-quarters of the way into the video, the band enter the room and meet the Black SoShi. The video ends when Yuri unplugs the computer, sending the Black SoShi back into their own dimension, after which they clean up the mess that the Black SoShi left. While doing this, Hyoyeon taps the computer monitor lightly, which reopens the portal to the parallel universe.
Echo Music Video
"Echo" Music Video was released along with Paradise in Phuket DVD. Contains the individual scene and the girls enjoyed their vacation in Phuket
"RUN DEVIL RUN" MV:
"ECHO" MV:
Promotions
Starting from March 11, 2010, photos of the members were released online showcasing a dark concept, so called Black SoShi.In the run of promotions for the song, an official iPhone application was released, available in free and paid versions. The free version has 30-second previews for all the songs on the album, a music video for “Run Devil Run” and a few photographs. The paid version has full tracks for all the songs on the album, music videos for “Run Devil Run”, “Gee”, “Oh!” and “Tell Me Your Wish (Genie)”, and a photo gallery.
They concluded their song promotions by the May 2, 2010 in SBS' Inkigayo.
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