Mr.Mr. is the fourth mini album by Girls' Generation. The physical release date of February 24 was pushed back to February 27 due to a loss of data which resulted in deletion of a portion of the video. It's the group first musical release after being nearly 14 months away from K-pop scene. The album has six track which seemingly focused on creating dazzling electro- and R&B-pop with its signature sugary deliveries.
Contents
- 1 Background
- 2 Composition
- 3 Promotion and release
- 4 Commercial performance
- 5 Controversy
- 6 Music Video
- 7 Track Listing
- 8 Release History
- 9 Credits
- 10 Charts
Background
On February 10, 2014, S.M. Entertainment revealed the album name and the release date. S.M. also revealed that the concept for "Mr.Mr." is "classy, mystery girl" rather than "sexy" and stated, "We’re going to show a transformation that only Girls' Generation can show." The dance for the title song "Mr.Mr." is choreographed by choreographer Jillian Meyer, who has worked with Janet Jackson, Celine Dion, and Kylie Minogue.
According to an exclusive report with Korean newspaper Osen, during the editing process for the lead single's music video on February 13, a loss of data occurred resulting in a deletion of a portion of the footage. Girls' Generation originally planned to release their title track and music video on the February 19 and kick off their comeback stage on M! Countdown on February 20, 2014 ahead of their album release on the 24th. However, if a re-filming is required to accommodate for the loss of data, insiders are saying that there is a possibility that Girls' Generation's comeback or video release date may be pushed back by two weeks. An S.M. Entertainment representative stated that they are working on recovering the data and engaged in talks concerning the group's comeback schedule.
Composition
The title song, "Mr.Mr.", is an electropop dance song with a R&B sound, produced by The Underdogs, who also worked with Beyoncé, Justin Timberlake, and Chris Brown. Mr.Mr. opens like any other electro-pop treat, before evolving into a multi-genre feast with a fuzzy electronic scratches, bouncing electronica embellishments and booming percussion. "Goodbye" has a bouncy, rock-pop production with a sweet melody line and just the slightest hint of a fresh Pharrell production. "Europa" is a slinky piece of disco-pop that keeps a feeling of euphoria alive throughout the track. "Wait a Minute" is a bouncy, harmony-heavy song which also offers bluesy humming plus some jazzy scat singing from the group. "Back Hug" have a simple, snappy R&B production accompanies the gals' sweet crooning with a yummy chorus melody that has the slightest hint of melancholy. Finally, "Soul", of course, is a Korean reproduction of the group's
first Chinese hit, however, for one reason or another, all of the songs
build off of one another to showcase a varied yet collectively strong
selection of tracks indicative of a bright future for the group.Promotion and release
Concept image teasers have also been released through the group's official website. The album was digitally released on February 24, 2014 at 17:00 (KST). The album, consisting of six songs, was released worldwide through iTunes, Melon, Genie, and other online music portals. The physical album will hit stores on February 27, 2014. In addition, the group's first comeback performance has been scheduled for March 6, 2014 on M! Countdown. The group will continue their first week of performances for the album on KBS' Music Bank, MBC's Music Core and SBS's Inkigayo on March 7,8 and 9, respectively. Girls’ Generation performed both “Mr.Mr.” and “Wait a Minute” on Mnet’s “M! Countdown” last March 6 and “Show! Music Core” last March 8 and both “Mr.Mr.” and “Back Hug” on KBS’s “Music Bank” and SBS’s “Inkigayo”. The group also made several variety show appearances. Several members recorded an episode of “Radio Star”, and all nine members recorded an appearance for “Healing Camp”. Both shows with Girls’ Generation were aired in March.
Commercial performance
Following the release of the album, "Mr.Mr." became an immediate hit on nine different Korean music websites, reaching number one on Melon, Mnet, Olleh, Bugs, Genie, Soribada, Monkey3, Naver, and Daum within one hour achieving an "all-kill". “Mr.Mr.” was also the number one album on iTunes for 11 countries around the world: Taiwan, Singapore, Philippines, Vietnam, Thailand, Malaysia, Mexico, Peru, Hong Kong, Indonesia, and Japan. It ranked first for Canada iTunes's pop albums and came in second for the top US iTunes pop albums, placing fifth most popular US album overall.“Mr.Mr.” debuted at number 110 on the “Billboard 200″ album chart. This the highest ranking Girls’ Generation has ever achieved on the chart, the next highest being Girls’ Generation – TTS’s first album, “Twinkle”, which debuted at 126th. The all-Korean set hits No. 110, selling just over 3,000 copies, according to Nielsen SoundScan. The individual tracks on the “Mr.Mr.” mini album have also done well on Billboard’s “K-Pop Hot 100″ chart this week. “Mr.Mr.” ranks the highest, at fifth place. “Goodbye” sits at 26th, “Wait a Minute” is 43rd, “Back Hug” comes in at 62nd, “Europa” is 64th, and “Soul” finishes at 83rd. Girls’ Generation previously grabbed the top spot on “K-Pop Hot 100″ with their 2013 comeback, “I Got a Boy”; their first number one ranking on the chart was with “The Boys” in 2011. In addition, “Mr.Mr.” came in fourth place on Billboard’s “World Digital Songs” chart.
Controversy
According to an exclusive report with Korean newspaper Osen, during the editing process for the lead single's music video on February 13, a loss of data occurred resulting in a deletion of a portion of the footage. Girls' Generation originally planned to release their title track and music video on the February 19 and kick off their comeback stage on M! Countdown on February 20, 2014 ahead of their album release on the 24th. However, if a re-filming is required to accommodate for the loss of data, insiders are saying that there is a possibility that Girls' Generation's comeback or video release date may be pushed back by two weeks. An S.M. Entertainment representative stated that they are working on recovering the data and engaged in talks concerning the group's comeback schedule.
Music Video
The full music video was released on February 28, 2014 at 10 pm (KST).The music video start with operating equipment such as drugs, breathing masks, and the girls hold up injection shots. The male isn’t brave enough to confess to the girls he like (and seems cold even when he is close to the girls And he had a cardial accute, heart disease. Therefore he is going to do surgery, the girls give him some drug,anesthetic, that’s why the guy vision was blurred, he is hallucinating at the moment The member of the group is on blurred vision, and then remember memory about them on that black and white scene. He also dream about why he still cold to the girls , he pretend that the girls as a men and then the girls operate him, changing his heart so that he can be brave enough to confess. The operation success, when he wakes up, he had a vision of a lovely girls like he used to think before.
"Mr.Mr." MV:
Track listing
| No. | Title | Lyrics | Music | Arrangement | Length | |
|---|---|---|---|---|---|---|
| 1. | "Mr.Mr." | Kim Hee Jeong, Cho Yoon Kyung | The Underdogs | The Underdogs | 03:55 | |
| 2. | "Goodbye" | Hwang Hyun | Lindy Robbins, Brent Paschke, Jenna Andrews | Lindy Robbins, Brent Paschke, Jenna Andrews | 03:14 | |
| 3. | "Europa" (Korean: 유로파) | Kenzie | Kenzie | Kenzie | 03:22 | |
| 4. | "Wait A Minute" | Lee Joo Hyung, G-High, Shin Agnes, Hwang Hyun, Mowl | Lee Joo Hyung, G-High | Lee Joo Hyung, G-High | 03:25 | |
| 5. | "Back Hug" (Korean: 백허그) | Cho Yun Kyoung, Ingrid Skretting, Jesper Borgen | Ingrid Skretting, Jesper Borgen | Ingrid Skretting, Jesper Borgen | 04:09 | |
| 6. | "Soul" (Korean version) | Dominique Rodriguez, Lee Hyun-Seung, Cho Yun-kyoung, Nermin Harambasic, Ronny Svendsen, Anne Judith Wik, Nathansson Bostroem | Anne Judith Wik, Nermin Harambasic, Ronny Svendsen, Dominique Rodriguez, Hyun-Seung Lee, Lukas Nathansson Bostroem | Anne Judith Wik, Nermin Harambasic, Ronny Svendsen, Dominique Rodriguez, Hyun-Seung Lee, Lukas Nathansson Bostroem | 03:47 |
Release history
| Region | Date | Format | Label |
|---|---|---|---|
| Worldwide | February 24, 2014 | Digital Download | S.M. Entertainment |
| South Korea | February 27, 2014 | CD |
Credit
Girls' Generation – vocalsTaeyeon – Main vocals, background vocals
Jessica – Main vocals, background vocals
Sunny – Lead vocals, background vocals
Tiffany – Lead vocals, background vocals
Hyoyeon – vocals
Yuri – vocals
Sooyoung – vocals
Yoona – vocals
Seohyun – Lead vocals, background vocals
The Underdogs - producer, songwriter, audio mixing
Charts
Singles
| Song | Peak chart position | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| KOR | |||||||||
| Gaon |
Billboard K-pop Hot 100 |
||||||||
| "Mr.Mr." | 1 | 4 | |||||||
Other charted songs
| Song | Peak chart position | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| KOR | |||||||||
| Gaon |
Billboard K-pop Hot 100 |
||||||||
| "Goodbye" | 10 | 23 | |||||||
| "Wait a Minute" | 18 | 43 | |||||||
| "Back Hug" | 24 | 62 | |||||||
| "Europa" | 25 | 64 | |||||||
| "Soul" | 33 | 83 | |||||||
Sales and certifications
| Chart | Amount |
|---|---|
| Gaon physical sales | 158,119 |
| Hanteo physical sales | 94,200 |
| Oricon physical sales | 16,391 |
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