"PAPARAZZI" is a song by Girls' Generation, released from their upcoming fourth Japanese-language single. It is set to be released on June 27, 2012.
"PAPARAZZI" was written by Swedish songwriters, Fredrik Thomander and Johan Becker, and produced by American producer, Miles Walker. Prior to the single's announcement, members Tiffany and Jessica spoke of the group's new material. Tiffany, on DJ Isak's radio show, "K-Poppin'", said that she had been "in and out of the studio prepping for some new material." Jessica also spoke of new material with Elle Girl magazine, "[Our] Japan album will be released sometime in the second half of the year. We're working hard on it."
[Track listing]
Regular Edition CD Single / Type A
"Paparazzi"
"Paparazzi" (Instrumental)
"Paparazzi" (Music Video)
Regular Edition CD Single / Type B
"Paparazzi"
"Paparazzi" (Instrumental)
Special Edition
"Paparazzi"
"Paparazzi" (Instrumental)
"Paparazzi" (Music Video)
"Paparazzi" (Music Video: close-up version)
A teaser video of "Paparazzi" was released by SM Entertainment on May 29, 2012, on their official YouTube channel. The Japanese TV show Zip! quickly aired the same teaser, followed by a 22-second audio teaser of the song. Teaser images of the group were released in the week following.
After much anticipation, Girls’ Generation has finally released the regular music video and dance version for “PAPARAZZI” on June 15, 2012.
The music video features the girls on a theater set and is accompanied by “PAPARAZZI”, an extremely catchy song that is fast-paced, as reflected in the song’s choreography. The girls appear in two different sets of outfits. The first are the red, white, and black outfits pictured above, while they also appear in white and black outfits with elbow-length neon pink gloves. These gloves emphasize the numerous hand gestures, which seem to be the point of this choreography.
In addition to the music video, a dance version of “PAPARAZZI” has also been released, which does not show Girls’ Generation’s entrance into the theater and instead focuses on the song’s choreography. The dance version for “PAPARAZZI” involves many camera angles which allow viewers to be able to take in the choreography as a whole. The four-minute video also alternates between the two sets of outfits, which both highlight the powerful choreography for their latest single.
The music video for "Paparazzi" is said to be the largest music video that Girls' Generation had ever done. The set built for the video contained over 30,000 light bulbs, and the buildings used needed a week to complete with 120 people hired to do the work. Additionally, 300 people were cast in the video. A total of 5 versions of the video were filmed, the highest amount for any video in Girls' Generation history. This includes close-up versions of each of the girls.
Fans who had been anticipating the release of these two videos used the hashtag “#SNSDPAPARAZZI” on Twitter, which immediately rocketed to the first place on the worldwide trends list.
MUSIC VIDEO SYNOPSIS
The video, lasting 6 minutes 36 seconds, begins with the girls walking through a hallway into the lobby of a hotel surrounded by reporters, it then cuts to a theater, where Seohyun and Tiffany are seen preparing to go on stage. On the stage, a man is seen walking across, announcing, "Ladies and gentlemen, Girls' Generation. Come on!" The curtain opens, revealing a street corner, with clubs, a coffee shop and a movie theater. Posters at the movie theater read "Girls' Generation In Concert", containing pictures of the group from the repackaged of their debut Japanese album, Girls' Generation.
The girls are then seen walking in trench coats, meeting in the middle of the street, in the background, the song, Singin' In The Rain, performed by Gene Kelly can be heard. Camera flashes then go off, and the girls become shocked. It then cuts to a title card reading "Paparazzi - Girls' Generation". They then take off the trench coats, revealing mostly red and black outfits (Hyoyeon and Yuri's are black and white, and Seohyun's is completely black), and the song begins. During the first chorus, a second set is seen, which resembles a ballroom and contains lightbulb covered walls, with a chandelier fixed to the ceiling, this set is also seen in the dance version of the video. The video contains cuts going back to the group walking through the lobby, being followed by reporters, while being asked questions, as well as closeups of each of the members. The video ends at the original set, with the girls posing with their hands to resemble a camera, panning into the front page of a newspaper that reads "Weekly Exploitation Press" in the title, articles are seen below with headlines reading as such, "Their Style Has Become The Bible For Fashion", and "Girls' Generation Gets Surrounded" The camera zooms into a photo of the street scene, with the girls wearing the trench coats, walking off while Singin' in the Rain plays again, the curtain closes and the audience is seen clapping.
"PAPARAZZI" MV:
"PAPARAZZI" DANCE VERSION MV:
"PAPARAZZI" DANCE VERSION MV:
Credits and personnel
Girls' Generation – lead and background vocals
Miles Walker – producer, songwriter, instruments and programming
Fredrik Thomander – songwriter
Johan Becker – songwriter
Tom Coyne – audio mixing
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